The dynamic, family-run B Signature Hotels & Resorts group has succeeded in considerably optimizing the management of its digital assets thanks to Keepeek's Digital Asset Management (DAM) solution. Marie Chabannier, Digital Project Manager explains, "For several years, Keepeek has been B Signature's trusted partner, offering a stable, easy-to-use solution. Keepeek DAM a consistently reliable tool and we have great trust in the software publisher!"
Currently, the use of Keepeek within B Signature is relatively simple but very effective. The DAM is mainly used as a photo and video library, both internally and externally. In addition, Keepeek baskets are widely used to share assets with B Signature's many service providers. Marketing teams create customized baskets for journalists and suppliers, while sales staff have baskets containing the best hotel photos to send to customers and travel agents.
With around thirty active users and an impressive stock of managed assets (thousands of assets), including images of each of the chain's 7 hotels, B Signature benefits enormously from this platform. Keepeek's ease of use means that all users, including hotel managers less familiar with digital tools, can navigate with ease and take full advantage of the DAM's functionalities.
Firstly, time management has been greatly improved. Preparing to send files via services such as WeTransfer was time-consuming, and links would expire after a week. With Keepeek, users can create baskets containing the assets they want, and share them with no time limit, offering greater flexibility for both collaborators and service providers.
Another major advantage is the gain in storage space. By centralizing assets on Keepeek, B Signature avoids overloading internal systems and benefits from a secure, reliable storage solution. Asset security is paramount for B Signature, and Keepeek has met their expectations in terms of data protection and confidentiality.
B Signature also recognizes the functional power offered by Keepeek compared with other competitors it has approached. "For example, the ability to add data while downloading assets is a benefit appreciated by users. This ability to address all users, whether administrators or regular users, also improves workflow efficiency," adds Marie Chabannier.
In terms of customer relations, B Signature has enjoyed a smooth collaboration with Keepeek ever since they were put in touch with a responsive and dedicated account manager. Regular calls between Marie Chabannier and the Keepeek team enable them to exchange ideas for further optimization of the solution. For Marie Chabannier, "This commitment to involving customers and meeting their needs further strengthens B Signature's confidence in Keepeek as a partner of choice."
In conclusion, thanks to the implementation of Keepeek DAM, B Signature Hotels & Resorts has succeeded in considerably optimizing the management of its digital assets. With ease of use, data security, time savings and excellent collaboration with Keepeek, B Signature can continue to thrive as a luxury hotel group. This sophisticated digital approach enables B Signature to remain at the forefront of the industry in terms of asset management, while delivering first-class experiences to its customers and partners.
