10 sure ways for a failed DAM project

Here you go, Management has given the go-ahead for the implementation of a DAM solution! No worries though, there’s still time to sabotage this wonderful project … From the outset of the request to its deployment to users, discover all the ways to reduce the effectiveness of your platform to nothing.

 

During project definition :

1.Don’t involve other services

This is YOUR project, for YOUR specific needs. You have the media, you know what’s right for your DAM. It is therefore essential that it be kept separate from your ecosystem. It’s not like its made to interface with your intranet or feed content to your e-commerce platform, for example?!

2.Get inspired by solutions for the general public

Youtube or Facebook features are clearly appropriate for managing corporate media. Why not use them then? After all, if it can do more it can also do less!

3.Don’t standardise the format of your content

Each service has its own needs, each has its own specific formats. Don’t waste time trying to get everyone to agree!

 

Is your DAM still running smoothly? All is not yet lost!

During the indexing of your media :

4.Let each person find the right keywords

Don’t try to harmonise the vocabulary to use for indexing your media. Allow users to employ their own terms. Everyone has the right to their point of view!

5.Rely entirely on artificial intelligence

There’s no longer any need to index content with keywords. Artificial intelligence can easily propose keywords from images. So much time saved!

6.Make a maximum of indexing fields mandatory

Here’s a tip to prevent your collaborators, photographers or agencies from being able to easily deliver content: make a maximum of your media sheets indexing fields mandatory. This way, you can quickly discourage contributors who will then give up on using the DAM. Mission accomplished!

7.Copy as much of your content as possible without sorting it first

After all, the Cloud has scalability, so why not make use of it! It is therefore completely unnecessary to use the change of platform as an opportunity to sort your assets, delete duplicates or files for which the rights have expired. Your users will manage and they themselves will choose the most relevant content!

 

Has your DAM been deployed? Stay zen, you can still annihilate it!

During the implementation of the DAM:

8.Don’t train your users

They will figure out best practices on their own and will put in place workflows adapted to their work habits.

9.Be a part of every validation process

Users must go through you to download HD files, or to add new content. That way, you’re the one in control of the platform. Who cares if it slows down everything?

10.Let your DAM be!

You don’t need anyone else to bring your DAM to life. It can function quite well on its own; was that not the reason for which it was set up in the first place? Do not use statistical reports to optimise your indexing or to detect new content needs. And lastly, DO NOT BY ANY MEANS adapt your solution. Why be reactive and evolutionary, when you can be monolithic and rigid? So, if you identify new business needs, do not talk to your DAM publisher lest you risk them offering you a solution to meet those needs.

 

And also…

11.Expect everything right away

The key to a comprehensive solution is having as exhaustitive a list of specifications as possible. Carefully construct a list of all your desired features – even those you aren’t entirely sure are relevant as it relates to your business needs, then make no concessions on their priority. Finally, be sure not to listen to your supplier when they advise you on the integration of your DAM with your production cycle and your other tools.

12.Keep your project top secret until it’s launch

Once again, this is YOUR project! Be extra sure not to involve future contributors and visitors to your DAM; they might start expressing their business needs and you just cannot have that. So, by NO means should you constitute a transversal project team. And most importantly, keeping your project secret will avoid finding internal sponsors, capable of facilitating the change (we’ll get back to this one later).

13.Carefully convert each of your media to all possible formats

We can’t overstate enough that having too much is always better than not having enough! OK, your DAM will be able to automatically export your content to the requested formats – be it HD files for print or creating thumbnails to share on social networks. You might as well convert the media to all possible formats yourself, store them on your DAM “just in case” and inundate your users with a myriad of identical content.

14.Let the novelty take its effect

It’s a fact: companies love change. So you can assume that your employees are eager to change their work habits – even the bad ones – to adopt your new toy. To demonstrate the interest of using the DAM, don’t pull from their daily tasks to create concrete examples. Instead, let them discover the tool and fend for themselves, without training or support from internal champions.

 

If after all these great ideas, you prefer that your DAM project be a success … a big congratulations!

Keepeek will be happy to help you formalise your needs and implement a powerful solution, adapted to the issues you face. Technical and documentation experts, a dedicated project team, support during the change, training for your users: get every advantage by choosing Keepeek to accompany you.

Contact us for a free trial of the Keepeek solution.