Through this MRM (Marketing Resources Management), users can easily search and download dozens of thousands of items. Photos, videos, pdf and office files, graphic documents (indd, qxp, etc.), fonts, digital media and toolboxes: all the content to be retrieved and locally adapted is centralized in this repository.
Beyond the first goal of making all digital files available worldwide, this project also aimed at standardizing the digital good practices. This innovative device is an integral part of the new PSA digital strategy, driven by the group’s Customer Digital Factory.
Read the press release on the PSA media center
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