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[Membership] Keepeek joins GS1 France: pooling experience for better media management in Retail

Published:
June 3, 2024
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Keepeek, the French leader in Digital Asset Management (DAM), is proud to announce that it has joined GS1 France. This strategic decision is in line with our desire to optimise media management for retail players.

 

GS1 France is the company representing the international GS1 organisation in France. This neutral and not-for-profit organisation was created by companies to facilitate and automate exchanges between partners using a unique identification system. With more than 58,000 member companies in France, from very small businesses to large groups, GS1 France provides a genuine forum for collaboration and inclusion, enabling common rules to be defined and adopted that benefit everyone.

 

By joining GS1 France, Keepeek will be able to interact with a whole ecosystem of retail players and help to meet the challenges faced by the sector. The major challenges faced by retailers include the efficient management of product media, the automation of processes, the reduction of time-to-market and the improvement of customer experience. Keepeek has already worked with a number of leading retailers, including Auchan, Intermarché, Système U and La Redoute.

 

But how does Keepeek intend to revolutionise media management in retail? By relying on Artificial Intelligence! Thanks to our cutting-edge algorithms and GS1 standardisation, our DAM platform will be able to automatically detect anomalies in the product media: data inconsistencies, format errors, quality problems, etc. A real time and efficiency saver for teams!

 

Our ambition is clear: to make Keepeek the central media management platform, connected to all the tools in the retail ecosystem (PIM, PLM, MDM, e-commerce, etc.). By automating as many tasks as possible, we enable our customers to streamline their production chain and significantly reduce their time-to-market.

 

At Keepeek, we're convinced that collaboration is the key to innovating and meeting the challenges of retail. That's why we're delighted to be joining the GS1 France community and contributing, in our own way, to the definition of common standards for ever more effective media management.

 

 Would you like to find out more or test our DAM solution? Contact us.

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