Your management has approved the implementation of a DAM! Don't worry, there's still time to sabotage this great project... From the expression of need to user deployment, discover all the opportunities to reduce the effectiveness of your platform to nothing.In the definition of the project :

1. Don't involve other departments

You've got the media, you know what's right for your DAM. So it's essential that it stays well apart from your ecosystem. You don't want it to interface with your intranet, or feed directly into your e-commerce platform, for example!

2. Take inspiration from consumer solutions

The functionalities of Youtube or Facebook are necessarily adapted to corporate media management. Why deprive yourself? After all, who can do more can do less!

3. Don't standardize your content format

Each department has its own needs, each with its own specific formats. Don't waste time trying to get everyone on the same page!When it comes to indexing your media :

4. Let everyone find their own keywords

Don't try to find a common vocabulary for indexing media. Let users use their own terms. Everyone's entitled to their own point of view!

5. Rely on artificial intelligence

No need to put keywords on content. Artificial intelligence is guaranteed to suggest keywords from images. What a time-saver!

6. Make as many indexing fields as possible mandatory

Here's an unstoppable trick to prevent your collaborators, whether photographers or agencies, from delivering content to you too easily: make as many indexing fields as possible compulsory on your media files. This will quickly discourage contributors from using the DAM. Mission accomplished!

7. Collect as much content as possible without sorting

The Cloud is scalable, so you might as well make the most of it! There's no need to sort content or delete content whose rights have expired. Your DAM has been deployed? You still have a chance to destroy it! Get to grips with DAM:

8. Don't support your users

They'll be able to find the best practices themselves, and set up workflows adapted to their working habits.

9. Position yourself throughout the validation chain

Users have to go through you to download HD files, or to add new content. In order to remain the one-and-only master of your content, quickly set up authorizations that will enable you to systematically validate all import and export requests. This way, you control the system. Never mind if it slows things down.

10. Let your DAM live its own life!

You don't need anyone else to run your DAM. It's perfectly capable of living on its own - that's why we set it up in the first place, isn't it? Don't use statistical reports to optimize your indexing or detect new content needs. And last but not least, do NOT upgrade your solution. Why be agile and evolutionary when you can be monolithic and fixed? So, if you identify new business needs, don't mention them to your DAM editor; at the risk of him proposing a solution to meet them. And also :

11. Ask for everything, right away

The key to a complete solution is to make your specifications as exhaustive as possible. Carefully list all the desired functionalities - even those you're not sure correspond to a real business need - then make no concessions on their priority. Finally, don't listen to your supplier when he advises you on the integration of your DAM with your production cycle and other tools.

12. Keep your project top secret until launch

Once again, this is YOUR project! Above all, don't involve future contributors and visitors to your DAM; they're likely to express their business needs. Consequently, do NOT set up a cross-functional project team. And, above all, keeping your project secret will prevent you from finding internal sponsors capable of facilitating change management (more on this later).

13. Carefully break down each of your media into all possible formats

We can't say it often enough: too much is better than too little! Okay, your DAM is perfectly capable of automatically exporting your content in the formats you require - whether it's HD files for print or thumbnails to share on social networks. But you might as well be able to create all possible formats yourself, storing them on your DAM "just in case" and drowning your users in a mass of identical content.

14. Let novelty have its effect

It's obvious: companies like change. You can therefore assume that your employees are eager to change their working habits - even bad ones - in order to adopt your new toy. To demonstrate the benefits of DAM, don't rely on concrete examples taken from their daily tasks. Instead, let them discover the tool and work it out for themselves, without training or support from in-house champions. If, despite all these good ideas, you'd still prefer your DAM project to be a success...congratulations! Keepeek will be delighted to help you formalize your requirements and implement a high-performance solution tailored to your needs. Technical and documentation expertise, a dedicated project team, change management support, user training: give yourself the best chance of success by choosing Keepeek to support you. Contact us for a free trial of the Keepeek solution.