This month, the Apprentis d'Auteuil Foundation inaugurates an online media library, designed to illustrate both its communication initiatives and its social and educational support for young people and families in difficulty.
Today, the Foundation supports more than 14,000 young people in some two hundred establishments. Les Apprentis d'Auteuil used to manage the elements of its visual communication using a computer tool installed a long time ago, before the advent of the Internet and digital photography.
An evolution was therefore necessary, integrating publications and video supports. The Advocacy Department and the Communications Division now include a media library with two part-time photographers. It is headed by an Iconographer.
Keepeek's performance, ease of use and support services made all the difference. In particular, the Foundation was won over by Keepeek's precise image rights management . In-depth reflection by the existing team and rigorous iconographic selection were key to the success of this project.
It took four months to complete the main stages in the construction of this collection, which now contains over 6,000 visuals.
Today, objectives have been achieved in terms of project management and content: adherence to schedule and representativeness of the collection for all the Foundation's activities. The media library has set photographic and documentary standards; all procedures, from shooting to entering documentary information, have been set out in a guide.
Every advantage was taken to ensure the success of this project in terms of production, management and conservation of the Apprentis d'Auteuil's visual communication elements.
