At the heart of corporate strategies, brand management has become a key element in brand management. More than just an image representing a product or service, brand management is a representation that a brand or company sends out to targeted individuals. It is built around an identity and a message, which will be broadcast to the widest possible audience. 

The aim of brand image management is, on the one hand, to make the brand easily recognizable among similar products or services, but above all, to stand out from the crowd. In fact, companies are now developing their own brand identity, made up of images, sounds, messages and a style that is uniquely their own, in order to be the most identifiable on the market and stand out from the competition. 

Once you've built your brand identity, a new challenge soon arises: how do you manage all this content, coming from all formats and media, and manage to distribute it across all the necessary communication channels , without getting lost in the messages and targets? 

‍

Keepeek Digital Asset Management has set up a Brand Management and Brand Portal service to help you address these issues: 

• By centralizing all your media, DAM (Digital Asset Management) helps you distribute your brand content to the right people, in the right place, at the right time. 

• By facilitating access to branded content and ensuring that it is used correctly, DAM also guarantees a high return on investment. 

The Brand Portal: total, easy management of your brand content

Digital Asset Management is a tool that needs no introduction. As you know, it allows you to benefit from a dedicated storage space for your media in all formats and on all supports, with a personalized tree structure, access according to services, etc., like a slightly more advanced photo library. 

But that's just the tip of the iceberg. As part of a Brand Management strategy, a brand portal is indispensable. Like a corporate website or intranet, it's a personalized portal, customized to your image. 

More than just a catalog, it's involved in the notion of use: it's the reference platform for finding all brand content. Thanks to its brand portal, which distributes your Brand Guidelines, graphic charters and best practices for brand use to all your employees, partners and, if you wish, consumers, you can guarantee communication in line with your brand image from all stakeholders. Like a website, which you control via your Digital Asset Management tool, you publish what is most relevant, defining access rights according to people, deadlines and media. 

‍

Your charters and content are dynamically updated on the portal via your tool. This guarantees your community valid, usable content in real time. For example, your brand's new recommendations and best practices are immediately accessible to the communities concerned.

Your portal is therefore a privileged place to communicate news and the most beautiful creations, which can be used as a source of inspiration by your employees. The possibility of subscribing to your brand's various themes alerts your community to what's new.

What's more, obsolete content is immediately de-published to guarantee quality information for your community.

‍

Last but not least, the brand portal helps protect you against misuse: thanks to rights management, you can provide access to legal information relating to your content: copyright, image rights, time or geographical constraints on use.

Rich Media Management: a content library beyond the real thing 

Today, building your brand identity and ensuring your presence across all communication channels is no longer limited to traditional websites and social networks, with photos and videos created solely from software installed on your computer or supplied by your creative agencies. Today, online tools and the new content they allow you to create are enjoying a boom that can't be ignored. But how do you keep your branding strategy under control, while ensuring that they are used correctly? 

Keepeek was quick to jump on this new trend, and has taken the DAM experience a step further with its Rich Media Managementsolution. Perfectly in tune with your Brand Management, RMM (Rich Media Management) enables you to retrieve all your content created on cloud platforms (podcasts, creative tools such as Canva, 3D software, virtual tours, etc.) directly into your tool, and distribute it to your brand portal and all your communication channels from a single location. 

‍

Keepeek Rich Media Management is based on the management of media URLs. To find your content on the Keepeek platform, simply copy and paste the URL to retrieve all available information and metadata. 

Compatible with over 300 online platforms ( including Vimeo, Dailymotion, Youtube, Canva, Acast, Deezer, Spotify, Ausha, Google Drive, Office 365, Sketchfab, Matterport, Monday, Apple Music, Flickr, Souncloud, etc.), you guarantee a complete branding strategy, and are sure to reach the right targets, in the right place, at the right time, with no weight or format limits. 

Ci-Hub: a work environment fully integrated into your creative space

When it comes to brand identity, creation is key! And Keepeek has surrounded itself with the best on the market to facilitate this aspect of brand image management. This year, a new partnership has joined the platform to bring efficiency and lightness to your creative teams. 

‍

The CI-Hub plug-in(official website here) lets you integrate Keepeek with all your Adobe suite tools, thus avoiding countless media imports/exports, thousands of versions cluttering up your desktop and folders, incessant to-ing and fro-ing between your media folders and your authoring tool... all inconveniences that lead to :

• A valuable waste of time
• A lot of time-consuming handling
• Multiplication, and therefore loss of versions
• Lost links (especially in Indesign) 

‍

To avoid this, the CI-Hub Plug-in will import your entire Keepeek Digital Asset Management tool directly, in the form of a window, next to your creation. So all you have to do is click and drop your media onto your workspace, update directly from the window (Keepeek keeps all versions in memory in case you want to go back), keep all image links in memory, let you edit in bulk, keep software-to-software updates of your media and let you make your assembly folders and preview files without leaving your open authoring tool (non-exhaustive list). 

The CI-Hub plug-in thus becomes a major ally in the creation and updating of your visual identity. Useful both upstream of your strategy, during your creative process, and once launched, by enabling you to modify the necessary media in real time, this tool enables you to push back the limits of your Digital Asset Management tool once again, to perform ever more effectively in the management of your brand image.

‍

As you can see, your Keepeek DAM can become your reference platform for creating and managing your branded content, and for disseminating charters and best practices to ensure communication in line with your brand image. 

• Aggregate brand content (across all platforms)
• Share them in your own portal spaces or in customized portals and distribute them without media constraints
• Agilely leverage business applications to create, update and distribute your branded content

‍

And if you'd like even more details on the possibilities that Keepeek Digital Asset Management can offer you, we invite you to watch this replay of our webinar on branding presented by our Customer Success Management and Marketing teams. 

‍