Keepeek, the French leader in DAM, joins the Unlock 2024 tour in Paris, alongside its partner Akeneo.
Unlock, the international product experience conference
For over 10 years, Unlock on Tour - Akeneo's unique premium Product Experience conference - has been on the road, bringing together the entire PX community for inspiring discussions and conferences.
In Boston, Cologne, London and Paris, Akeneo - expert in Product Information Management (PIM) - unveils its latest innovations. Show attendees will enjoy interactive keynotes to learn how to deliver exceptional product experiences, best practice presentations, technical and practical workshops, customer testimonials and live product information.
Unlock is an inclusive, enriching and convivial experience where every member of the Product community has a role to play in sharing their challenges, successes, lessons learned and achievements, with the aim of delivering an ever richer, more innovative and personalized customer experience.
Managing and adding value to product data through the alliance of PIM and DAM
The rise of e-commerce has turned product data and media management on its head. The major challenge is for retailers to be able to distribute reliable information to their digital distribution channels as quickly as possible.
To optimize product time-to-market, we need to simplify data collection, management, validation and distribution.
With this in mind, thePIM/DAM alliance has become the key to performance for e-commerce companies.
PIM (Product Information Management) software is a solution for collecting, managing and enriching product information (technical data, usage data, descriptions, etc.) in a single repository, with the aim of creating a complete product catalog and sharing it across different sales channels.
A DAM (Digital Asset Management) solution is a collaborative application designed to centralize, organize and distribute all a company's multimedia content from a single, secure source.
By linking PIM and DAM, you benefit from a global product vision and significantly optimize your digital strategy and performance thanks to :
- Centralized management of product information: while PIM enables retailers to centralize all their product information (descriptions, specifications, prices, collection, category, composition, color, size, instructions, allergens...), guaranteeing data consistency and accuracy whatever the sales channel used, DAM enables storage and management of all visual resources associated with products (images, videos, audio files, leaflets, 3D models...) and media usage rights. Thus, the connection between these 2 solutions ensures complete, centralized management of all the information and resources needed to market products, facilitating consistent distribution across all channels.
- Guaranteeing data quality and consistency: both systems support metadata management. Metadata describes the characteristics and attributes of products and visual resources. By associating product metadata in the PIM with visual resource metadata in the DAM, teams can ensure that data is consistent and complete across all media. It is also possible to synchronize updates between the PIM and the DAM (modification of price, description, composition, update of a visual, addition of a video...). This ensures that all product information is up to date, avoiding errors or inconsistencies in presentations.
- Optimized operational processes: the combination of the 2 solutionsautomates numerous operational processes, such as importing and standardizing product data, creating catalogs and updating visual resources. For example, a new product added to the PIM can automatically trigger the search and assignment of the corresponding visual resources stored in the DAM. Thissaves time and resources, reduces manual errors andaccelerates time-to-market for new products or promotions.
- Improved search and navigation: using a DAM solution, companies can efficiently tag and organize their digital assets, making it easier for customers to search and navigate the merchant site. Similarly, by integrating accurate product information through a PIM solution, retailers canimplement advanced filters and search options to help customers quickly find the products that best match their needs.
By combining a PIM and a DAM solution, you can improve the management of your product information and multimedia content, guarantee the consistency and quality of your data, optimize your internal processes and offer your customers a better shopping experience, thereby boosting your sales performance.
Want to boost your e-commerce strategy?
Come and meet us on May 23 and find out how Keepeek DAM optimizes the management of visual content, simplifies the collection of product images and automates the distribution of your media across all your sales channels.
Contact us now for your exclusive invitation.
If you can't attend, ask for your personalized demonstration.
