PIM and DAM: Optic 2000 reinvents the management of its digital content

PIM and DAM: reinventing digital content management at Optic 2000

At this conference held at OnDAM 2024, Optic 2000 presented its PIM and DAM integration project. An alliance that facilitates the management of digital content and meets the challenges of modern retailing.

Simplified content management with DAM software

Optic 2000 is upgrading its digital content management to meet the growing challenges of the evolving retail sector. With two new eyewear collections launched every month and hundreds of associated media, centralizing digital resources has become essential. At our OnDAM 2024 conference, Audioptic, Keepeek and Akeneo presented the benefits of working together to meet this challenge.

Choosing Akeneo to standardize product data

With Akeneo, Optic 2000 can manage a homogeneous product catalog. This robust tool centralizes all product information within a single platform. Reliable over the long term, Akeneo guarantees the consistency of product data and facilitates its distribution across all distribution channels.

Keepeek: DAM software at the heart of strategy

Keepeek meets Optic 2000's specific needs by centralizing media scattered across various folders, servers and computers. Thanks to its advanced functionalities, the DAM enables :

  • management of media rights and contracts ;
  • automatic alerts on content coming to the end of its entitlement ;
  • back-office and portal customization to reflectbrand identity.

What's more, integration with the existing ecosystem was simplified by using the same hosting provider as Audioptic.

Customized change management

Digital transformation doesn't stop with the implementation of DAM software. 8 months after deploying the solution, Optic 2000 continues to support its teams as they gradually adopt the tool. Group workshops and one-to-one interviews continue to be organized to meet the specific needs of each user, and to overcome any apprehensions linked to changing habits.

Plans for the future

Optic 2000 is currently working onPIM/DAM integration with the Akepeek connector, co-developed by Keepeek and Akeneo. This synchronization guarantees automatic updating of product and media data. In parallel, an overhaul of the intranet is planned to reinforce workflow automation and optimize digital content management.

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Discover Akepeek, the connector that links Akeneo product data sheets to Keepeek DAM media!

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The speakers:

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To discover other innovative retail initiatives, check out the replay of our OnDAM 2022 conference with Grand Shooting and Galeries Lafayette.

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If you have a DAM project in mind, talk to an expert and find out more about Keepeek today!

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PIM and DAM: Optic 2000 reinvents the management of its digital content

At this conference held at OnDAM 2024, Optic 2000 presented its PIM and DAM integration project. An alliance that facilitates the management of digital content and meets the challenges of modern retailing.

Simplified content management with DAM software

Optic 2000 is upgrading its digital content management to meet the growing challenges of the evolving retail sector. With two new eyewear collections launched every month and hundreds of associated media, centralizing digital resources has become essential. At our OnDAM 2024 conference, Audioptic, Keepeek and Akeneo presented the benefits of working together to meet this challenge.

Choosing Akeneo to standardize product data

With Akeneo, Optic 2000 can manage a homogeneous product catalog. This robust tool centralizes all product information within a single platform. Reliable over the long term, Akeneo guarantees the consistency of product data and facilitates its distribution across all distribution channels.

Keepeek: DAM software at the heart of strategy

Keepeek meets Optic 2000's specific needs by centralizing media scattered across various folders, servers and computers. Thanks to its advanced functionalities, the DAM enables :

  • management of media rights and contracts ;
  • automatic alerts on content coming to the end of its entitlement ;
  • back-office and portal customization to reflectbrand identity.

What's more, integration with the existing ecosystem was simplified by using the same hosting provider as Audioptic.

Customized change management

Digital transformation doesn't stop with the implementation of DAM software. 8 months after deploying the solution, Optic 2000 continues to support its teams as they gradually adopt the tool. Group workshops and one-to-one interviews continue to be organized to meet the specific needs of each user, and to overcome any apprehensions linked to changing habits.

Plans for the future

Optic 2000 is currently working onPIM/DAM integration with the Akepeek connector, co-developed by Keepeek and Akeneo. This synchronization guarantees automatic updating of product and media data. In parallel, an overhaul of the intranet is planned to reinforce workflow automation and optimize digital content management.

‍

Discover Akepeek, the connector that links Akeneo product data sheets to Keepeek DAM media!

‍

December 6, 2024
Optic 2000 uses the PIM/DAM alliance to transform its content management and meet the challenges of modern retailing. Inspiring feedback!