All for Content, the brand content trade show

On July 02 and 03, the Newcap Event Center hosted the ^6th edition of All for Content, the leading event for Brand and Content Management solutions for businesses.

Over 2 days, 1,400 visitors had the opportunity to attend 30 conferences, 35 workshops and several VIP events to understand why and how Brand Content has become an indispensable element for brands.

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Keepeek was one of 60 exhibitors offering solutions for :

• Better content production ;
• Better manage your media ;
• Better distribution of assets.

Keepeek and Papirfly, two complementary content management solutions

At the show, we had the pleasure of leading 3 workshops on the themes of Brand Management and AI.

"Accelerate the creation of your branded content with Keepeek and Papirfly".

Did you know? Today's Marketing Director is faced with a worrying reality: 75% of companies worldwide have off-brand content. And this inconsistency can seriously damage your brand's image and impact. 

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In this workshop, Guillaume Renaud - Sales Director - and Thomas Larzillière - CEO of Keepeek - enabled participants to discover how Keepeek and Papirfly have helped numerous customers overcome this challenge by accelerating the creation of their branded content. 

We showed them how our solutions centralize brand content and resources in a single, online portal, facilitating their management and reinforcing the coherence of corporate communications. 

We also discussed the efficient management of digital assets by marketing teams, enabling secure storage, optimal organization and easy accessibility for both teams and partners. 

Finally, we showed them how to use templates to create personalized, localizable content quickly and easily, enabling them to adapt their messages to different audiences in just a few clicks. 

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For the first time in France, we introduced them to Papirfly, Europe's leading Brand Management solution.

"Brand Management and personalization at the heart of brand management".

We were also invited by our partner Activo to take part in 2 round tables.

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At the first, Thomas Larzillière spoke about the benefits of DAM for brand asset management. 

Indeed, by centralizing and organizing all a brand's digital assets, such as images, videos, logos, documents... DAM solutions enable marketing teams to efficiently manage their content and share it easily. This ensures brand consistency across all communication channels. What's more, by facilitating rapid access to relevant media, they contribute to more effective personalization of content and campaigns, enabling brands to better target their audience andimprove consumer engagement.

"Artificial Intelligence accelerates customer experience at the heart of brand management".

In this second round table, participants were able to discover the importance of AI in the DAM sector, the latest innovations in terms of integrations, and the concrete benefits of AI for users.

Thanks to AI, companies are able toautomate and optimize the management of their digital assets, making it easier to search, classify and distribute content. AI also makes it possible to analyze user behavior to personalize recommendations and improve customer engagement. By combining AI with DAM, companies can offer a more fluid, efficient and personalized customer experience, thus strengthening their relationship with their target audience.

During his speech, Keepeek's CEO gave an exclusive presentation of our new Auto-Tagging module, developed with ChatGPT-4o, and the impressive results achieved by our customers. 

Revolutionize your marketing and corporate content management strategy!

Are you looking for a powerful solution to help you organize, manage and distribute your multimedia content? Or an effective tool for managing your brand image? 

Don't wait any longer contact us for a personalized demonstration!

Discover how Keepeek optimizes your content management, simplifies media collection and automates distribution across all your channels.

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