The dynamic, family-run B Signature Hotels & Resorts group has succeeded in considerably optimizing the management of its digital media thanks to Keepeek's Digital Asset Management (DAM) solution. Digital Project Manager Marie Chabannier explains: "For several years, Keepeek has been B Signature' s trusted partner of B Signatureoffering a stable, easy-to-use solution. The Keepeek DAM is a consistently reliable tool, and we have great confidence in the publisher.
At present, using Keepeek within B Signature is relatively straightforward but highly effective.
The DAM is mainly used as a photo and video library, both internally and externally. In addition, Keepeek baskets are widely used to share media with B Signature's many service providers. Marketing teams create customized baskets for journalists and suppliers, while sales staff have baskets containing the best hotel photos to send to customers and travel agents.
With around 30 active users and an impressive stock of managed content (comprising thousands of assets), including images from each of the chain's 7 hotels, B Signature benefits enormously from this platform. Keepeek's simplicity of use means that all users, including hotel managers less familiar with digital tools, can navigate easily andmake full use of the DAM's functionalities.
The benefits of using Keepeek are many for B Signature
First of all, time management has greatly improved. Preparing to send files via services such as WeTransfer used to take a long time, and links would expire after a week. With Keepeek, users can create baskets containing the assets they want, and share them with no time limit, offering greater flexibility for both collaborators and providers.
Another major advantage is the gain in storage space. By centralizing assets on Keepeek, B Signature avoids overloading internal systems and benefits from a secure and reliable storage solution. Asset security is paramount for B Signature, and Keepeek has met their expectations in terms of data protection and confidentiality.
B Signature also recognizes the functional power offered by Keepeek in relation to other solicited competitors. " For example, the for example, the ability to add data while downloading assets is an advantage appreciated by users. This ability to address all usersThis ability to address all users, whether administrators or regular users, also improves workflow efficiency," adds Marie Chabannier.
A long-term relationship built on trust
In terms of customer relations, B Signature has enjoyed a smooth collaboration with Keepeek since they were put in touch with a responsive and dedicated account manager. Regular calls between Marie Chabannier and the Keepeek team enable them to exchange ideas for further optimization of the solution. For Marie Chabannier, "this commitment to involving customers and satisfying their needs reinforces B Signature's confidence in Keepeek as a partner of choice.
In conclusion, thanks to the implementation of Keepeek DAM, B Signature Hotels & Resorts has succeeded in considerably optimizing the management of its digital assets. With ease of use, data security, time savings and excellent collaboration with Keepeek, B Signature can continue to thrive as a luxury hotel group. This sophisticated digital approach enables B Signature to remain at the forefront of the industry in terms of asset management, while delivering first-class experiences to its customers and partners.
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