Agence des Aires Marines

The AAMP photo bank

The aamp photo bank The AAMP (Agency for Marine Protected Areas) is a national public institution dedicated to the protection of the marine environment. The Agency’s communications department hoped to find a management tool to better handle its collection of photo, video and to a lesser extent, sound files. They chose to work with the Keepeek online library and Digital Asset Management software system. The AAMP require this software mainly for internal use; users include agency workers and marine parks. This library is also open to external public through a profile and identification system: journalists and institutional partners.

The importance of visuals for the AAMP in communicating on marine protected areas

The importance of the image in the communication approach of the camp Crédit : Benjamin Guichard / Agence des aires marines protégées

The AAMP places particular strong emphasis on its audiovisual policy. Audiovisuals can show what is unknown and inaccessible in terms of a marine environment. Pictures and videos are powerful vehicles for raising awareness of the challenges faced by the marine environment: to show the richness of ecosystems but also their fragility, to discover the beauty of underwater landscapes or to reflect on the diversity of maritime activities. Communication campaigns, whether in print or online, are often based on visuals. This image database is therefore of strategic importance to the Agency.

An organized picture bank

An organized iconographic collection

The major professional themes at AAMP became the axes of classification within the library:
  • Natural heritage
  • Cultural Heritage,
  • Human activities,
  • Marine parks,
  • The Agency,
  • Other marine protected areas,
  • Water quality,
  • Scientific campaigns
  • Atmospheres and landscapes
  • These themes are then split according to marine park. This homogeneous structure is intended to ensure consistency of image organization.

    Images from the seabed – France and overseas The teams contributing to the library are based far away from one another. Indeed, the AAMP is present across all French territories including those overseas (Mayotte, Martinique, French Polynesia, New Caledonia) – this also means a range of different time zones! The establishment of a web library that is accessible anytime and anywhere was required in order to meet the needs of all agents. The tool is also designed to assist each natural marine park in managing its own image bank on a local level. The database is also enriched by a significant number of videos – particularly those produced by Océanopolis, a historical partner of the AAMP. Processing and basic monitoring are guaranteed by a librarian at the AAMP headquarters in Brest. Workflow in and out of photo library is monitored closely, ensuring database integrity and the respect of image copyright.

    Accompanying Keepeek

    Keepeek accompaniment Crédit : Laurent Mignaux / METL-MEDDE

    Keepeek intervened within the early stages of the project to ensure advice on all measure taken. AAMP employees worked alongside the Keepeek teams to set up a balanced document structure which all users would be able to navigate with ease. Work completed on the language used within the system was required in order to find the right words to describe the visuals. The head of communication at the AAMP headquarters and managers from each natural marine park were trained in the process of implementing the new system. Customization of the broadcast sites highlights the work being done and ensures consistency of the graphics library with all the websites across the AAMP.

    About the AAMP

    About aamp Created following the Act of 14 April, 2006, the AAMP is a public institution under the Ministry of Ecology, Sustainable Development and Energy. The AAMP has its headquarters in Brest. It is present across the three metropolitan coastlines and overseas territories. Its main missions are as follows:
  • Supporting public policies for the creation and management of marine protected areas,
  • Managing the network of marine protected areas,
  • Developing the human, financial and technical assistance available to marine parks or other protected marine areas,
  • Giving technical support to regional seas conventions (Caribbean, Northeast Atlantic, Mediterranean, Indian Ocean, South Pacific and Antarctica).

  • For further information: please visit the AAMP website