As a brand, it's important to have a consistent, coherent identity.
Whether your company is large, with several sub-brands, or smaller, with its own identity, it's not always easy to "control" what's put out in your name.
A new employee may hastily download an old logo found on a search engine for a presentation. Your communications agency may unknowingly use an unapproved visual. A customer may come across an old charter that doesn't do justice to what your company has worked so hard to become... so many little incidents that can, in the long run, reduce the impact of the identity you've built.
But how can a DAM help consolidate my brand image?
Build and centralize a single repository
The major problem with brand consistency is the repository you build around it. You need to ensure that all the players in your company (employees, partners, customers, press relations, etc.) have the same level of information, and above all, the right information!
With a Digital Asset Management tool, you can put together your communication and marketing kits : end-of-year communications, corporate communications, projects, logos, etc., and make them available on a turnkey basis.
What's more, the DAM portal to which your employees have access is fully customizable. So you can create a portal that's completely your own. As a result, everyone who accesses the platform is immediately immersed in your world, and more quickly understands the identity that surrounds your brand.
At last, your Digital Asset Management tool becomes the sole exchange platform between you (or your communications teams) and your collaborators, partners and contacts. You avoid intermediaries and can be sure that your message will not be distorted.
Addressing the right targets
Your kits are ready, your portal online and your intermediaries ready to consume all the resources made available.
Now make sure your brand is always under your control.
Because not every piece of content conveys the same message, and badly exploited, a content error can skew the message you wanted to get across. For example, an image used for strong brand communication may not be the same as one used for a blog post, and vice-versa.
With your media management tool, you can control brand usage according to your employees. Select your kits and who can use them, and for how long. You address the appropriate content according to the needs of each job, and make sure you never see obsolete content published again.
Follow the trends
Now that everything is in place, it's time to learn and evolve your brand.
Your Keepeek DAM enables you to track content and understand how it is used. You'll be able to measure your staff's interest in your latest internal communications campaign, or which templates are most frequently used for presentations.
You analyze, learn and adapt content for your employees.
This will help you decide on the direction of your next campaigns, and find out how your collaborators behave in relation to your new productions. You'll be able to identify which content is unnecessary and which is essential, so you can optimize your next productions and focus on what works best.
And to find out more about your brand identity management tool, click here !
