Club Med, world leader in premium holidays, has chosen Keepeek DAM software to improve the centralization and management of its visual content. Thanks to this platform, the brand efficiently synchronizes its media with its distribution tools, while guaranteeing fluid, consistent communication across its multiple channels.
Find out how the Keepeek solution has enabled Club Med tooptimize its media management in over 26 countries.
Visual content management: a major challenge for Club Med
Before adopting Keepeek DAM, managing Club Med' s visual content was a complex task. With a presence in 26 countries, the company had to manage thousands of photos, videos and other media, spread across different teams and tools. This fragmented organization meant that communication was difficult and time-consuming. Marketing teams in each country had to work with external and internal partners to find the right content, often in several stages.
Club Med was looking for a solution capable of centralizing all its digital assets and facilitating access to them for all its teams. The challenge was to ensure brand compliance while enabling local personalization of marketing campaigns. The need was also to reduce the time taken to synchronize content between their different platforms. For example, synchronization between the PIM, the old DAM and the various websites could take up to 48 hours. This made it impossible to implement responsive and effective communication.
The solution: Keepeek DAM
To meet these challenges, Club Med adopted Keepeek, the French leader in Digital Asset Management, with the aim of optimizing the management of its visual resources. The main objective was to bring all its media together in a single, centralized content repository, accessible to all teams, regardless of their location. More than 55,000 media (photos, videos, logos) are stored in the Keepeek DAM. This centralization guarantees fast, secure access to digital resources, and enables simplified searching using keywords and appropriate metadata.
Thanks to the DAM, all media, such as vacation photos, 360° videos or even GIFs, can be found in just a few clicks. It also enables content to be categorized by theme, season or destination, offering fast, intuitive navigation.
Concrete benefits for content management
The implementation of Keepeek has brought Club Med many benefits, both in terms of productivity and marketing consistency.
Centralization and accessibility
Visual content is accessible to all teams, wherever they are based. All that's needed is an SSO login. This centralization has enabled better coordination between teams in different departments and countries. What's more, thanks to the bilingual French/English platform, all contributors can use the DAM, even if they don't speak French.
Teams also have access to a Brand Center where logos, graphic charters and other brand elements are available for each vacation village.
Search made easy
Whenimplementing Keepeek DAM, our document team restructured the media classification scheme and reindexed all content. Thanks to a new, clear and intuitive tree structure and the addition of relevant keywords to the various media, teams save precious time in finding the visual content they need. Staff have also been trained in the use of Keepeek, in French and English, by our teams.
Reduce synchronization times
Keepeek is an interoperable DAM; it integrates perfectly with the other solutions used by Club Med, notably the Quable PIM and their websites. This interoperability facilitates the distribution of content across all channels. Before Keepeek, it took up to 48 hours to synchronize visual content with the PIM and websites. With Keepeek, this timeframe has been reduced to just 1 hour, enabling faster deployment of marketing campaigns.
We've also set up a nightly script between Stakla and Keepeek to automatically retrieve and manage product media.
Rights management
Keepeek also offers user and content rights management. Managers can assign specific authorizations based on user roles. This ensures that only authorized persons can access, modify or publish certain media. The DAM also manages media usage rights. When content distribution authorization expires, teams are notified. This helps to avoid disputes over image and distribution rights.
To find out more about the services offered by our documentary team, see our article.
A system tailored to Club Med's specific needs
One of the great strengths of Keepeek DAM is its ability to adapt to the specific needs of each company. In the case of Club Med, visual content management must take into account the diversity of destinations offered by the brand, each with its own cultural and marketing specificities.
DAM makes it possible to customize access to content according to users' needs. For example, a Club Med village in Asia will be able to access visuals that reflect local culture and architecture, while a village in Europe will favor other content.
This flexibility enables Club Med to adapt its communications while respecting the brand's global guidelines.
Interested in a demo? Book a demo of our DAM software now to find out how Keepeek can help you centralize and manage your visual content.
A marketing DAM solution to reinforce brand consistency
Brand compliance is an essential issue for a global player like Club Med. The Keepeek platform ensures that every piece of content complies with the graphic charter. Content is grouped by theme (season, destination, campaign) so that teams can quickly find the right versions of logos, typography or visuals.
Keepeek also offers a content validation function, enabling teams to ensure that the media used in each campaign respects Club Med'svisual identity. This reinforces brand consistency on a global scale, while giving local teams the flexibility to adapt their communications.
Simplified content management for marketing teams
With over 1,800 active users and 5,000 connections to the Keepeek DAM every month, the management of visual content is now much smoother. Not only can marketing teams quickly access existing media, they can also add and organize new digital assets. Keepeek offers an advanced search option that enables visuals to be found quickly according to specific keywords (country, product, theme).
The platform adapts to both internal contributors and external partners. Communication agencies and service providers can access authorized content, simplifying exchanges and accelerating the distribution of communication campaigns.
To find out more about the impact of Digital Asset Management in the tourism sector, read our article: How can tourism and leisure professionals use DAM to implement effective communication?
The future with Keepeek: an agile, scalable solution
Beyond its immediate benefits, Keepeek offers Club Med a scalable DAM solution. The platform is regularly updated to meet the new challenges of digital marketing and the growing needs of companies in terms of visual content management. New functionalities are regularly added to adapt to market requirements and user expectations.
In a context where visual communication is increasingly crucial, Keepeek enables Club Med to remain competitive and responsive. Centralized management of visual content has become a strategic asset for the brand, giving it the agility and consistency essential in an international environment.
In adopting Keepeek DAM, Club Med has chosen a robust and flexible solution, capable of adapting to the diversity of its needs while guaranteeing overall brand consistency. Thanks to this platform, visual content management is simpler, faster and more efficient, enabling the brand to optimize its marketing campaigns on a global scale.
