The online customer experience is at the heart of retailers' e-commerce strategy. Loyalizing, differentiating and decisive in the purchasing process, it is the central element of reflection when creating an e-commerce site. Although the price and the product sold are certainly important, it is mainly the customer's experience of the purchase that is decisive. In fact, according to the Observatoire des Comportements de la Consommation, 64% of consumers say that a bad customer experience on one site can lead them to visit a competitor's site*.
A number of factors need to be taken into account to ensure an effective customer experience:
- Consistency: does what is offered on the site correspond to the product purchased: was the information up to date, were the photos appropriate?
- The medium: is the shopping experience on the site the same on a smartphone or tablet as the one initially planned (and designed) for the desktop?
- Customization, choice: does the site offer several colors, sizes, materials... with the same level of information as the initial product?
- The level of information : are there enough shots of the product, is the product sheet detailed enough, do the visuals on offer give a good idea of the product's reality?
Among all these challenges, one common element stands out: the media. Indeed, the customer experience, and all the conditions that flow from it, cannot be effective without paying particular attention to the visuals used and the way in which they are exploited. This is why a Digital Asset Management is an essential part of your e-commerce site's experiential strategy.
Streamline media processes to create experience
Visuals are essential to attract consumers and trigger the act of purchase. As the sole guarantor of the physical representation of the product, it is essential to devote particular attention to it. Of course, the artistic quality of a visual is important (colors, atmosphere, angle...), but it's above all the consistency with what the consumer is actually buying that will determine the quality of his or her experience. A Digital Asset Management tool enables precise media management and solid support to guarantee a flawless experience.
Optimizing product life cycles
Good media management for your e-commerce site means controlling the life cycle of the products you put online. You need to ensure the validity of the products you publish, and be able to update them quickly when necessary.
With Keepeek, image (or video) updates are automatically replicated in real time to all distribution channels, as soon as they have been added or modified in the DAM. If a new visual is available for a product, it is immediately added or replaces one that has become obsolete.
In addition, alerts inform all teams of the end-of-validity date of media when they are about to expire. In this way, the teams concerned can plan the shooting of products to be renewed in advance.
Keeping your e-commerce site up to date is a necessity. The consistency between the product presented online and what the consumer receives is imperative. That's why guaranteeing the validity of all visuals sold is the first decisive step towards a successful customer experience.
Distribution in the right format to all consumer media and channels
Over the years, the media and channels used to consult online sales sites have multiplied. Tablets, smartphones, multiple screen resolutions... the format of visuals must follow the consumer. Added to this is the need to multiply entry points to match the right product to the right target: social networks, marketplaces...
The question of format is therefore essential. We need to be able to supply as many formats for each product as there are distribution channels. This can very quickly generate several thousand images, making manual management impossible, at least without making mistakes. Keepeek enables multi-channel distribution to feed your e-commerce sites, and guarantees the right product experience everywhere.
The tool generates product formats that automatically adapt to the distribution channels selected for each product, with no processing delays. This distribution system saves considerable time for promotion on e-commerce sites, mobile applications, product catalogs, social networks, etc.
Whether it's images, videos, 3D files or packshots, Keepeek can handle all the media types regularly used in product promotion.
To deliver media in the best possible conditions, Keepeek relies on the market-leadingCloudflare CDN solution . This approach guarantees high availability of product images on a large scale, and supports peak loads with complete peace of mind. It is also possible to interface with another CDN already in place (such as Akamai).
Facilitating the creation and distribution of value-added media
Consumers' expectations are ever higher, and they are looking for a richer experience that goes beyond the simple presentation of product visuals.
The challenge is to be able toinnovate in formats, and offer a more immersive, impactful and engaging consumer experience.
Discover how Keepeek DAM can enrich the media offered on your site, and convey as much information as possible.
Integration with retouching and design tools
It is possible to connect to Keepeek from the Adobe suite using the CI-HUB plug-in. This integration enables access to all DAM (Digital Asset Management) media on creative software : Photoshop, Illustrator, InDesign, etc.
The use of this plug-in is a major asset in the creation and management of product visuals for e-commerce sites:
- Access to all versions of the visual to avoid duplication and loss of versions of product visuals.
- All visual metadata is accessible from within the software, and can be added by drag & drop directly onto the visual (for a catalog, for example).
- Generates several formats for a visual directly from the software.
- Instant visual update for all platforms when a modification is made (no more loss of sources or version errors).
Keepeek's integration with retouching tools saves considerable time when putting products online, with the guarantee of clean, up-to-date visuals in all formats, with minimum risk of error.
To discover the full range of Keepeek options, click here .
Relying on new types of media
The media offering continues to evolve, with video, 3D and animated formats now available via dedicated online platforms. These new "rich" media provide consumers with a more advanced and immersive experience.
Unlike visuals managed directly in the DAM, this new media content is produced and governed directly in online platforms (Canva, Ausha, Vimeo, etc.).
In order to integrate these new media into the catalog of product visuals and guarantee complete governance, Keepeek's DAM offers the following solution Rich Media Management.
The solution is based on the management of media URLs. To find content on the Keepeek platform, simply copy and paste the URL to retrieve all available information and metadata.
Compatible with over 300 online platforms (including Vimeo, Dailymotion, Youtube, Canva, Acast, Deezer, Spotify, Ausha, Google Drive, Office 365, Sketchfab, Matterport, Monday, Apple Music, Flickr, Souncloud...), the possibilities for boosting the customer experience are immense.
Product customization
It's vital to be able to personalize your products online. Each customization must include the same level of information, both visually and in terms of data.
Thanks to its ability to integrate with major Product Information Management (PIM) or Product Experience Management (PXM) solutions such as Akeneo, Quable, Stibo, Nodhos, One Base, Agena..., the media present in Keepeek are synchronized with product repositories. This means that data and associated media are always up to date.
This integration, coupled with highly precise product referencing via the Digital Asset Management tool, means that e-commerce sites can be supplied with all available colors, sizes, prices... with complete peace of mind.
Keepeek brings together, in one place, all the tools needed for optimized media management to guarantee a successful customer experience.
