
Date: Tuesday, June 9, 2026
Location: Mercure Paris Centre Tour Eiffel Hotel
Keepeek is pleased to sponsor the Content Creation Conference in Paris, the event that brings together French and European experts in content creation and marketing.
At the event, Guillaume Renaud, Head of Account Management at the Papirfly Group, will lead a panel discussion on a topic that has become central to businesses: how can companies effectively deploy their digital content in the age of AI without losing control of their brand identity?
As generative AI accelerates content production, marketing teams face a new challenge: creating content faster, yes—but without flooding the market with generic, inconsistent, or hard-to-control content.
At Keepeek, we believe that a DAM is no longer just a simple media library but a true marketing control center, capable of centralizing content, ensuring brand consistency, and facilitating its activation at scale.

From Content Creation to Activation: Maintaining Brand Control in the Age of AI
Tuesday, June 9 at 9:30 a.m.
In this session, we will explore how companies can maintain control over their brand identity in an environment where AI enables anyone to generate content in a matter of seconds.
While AI accelerates creative processes, it also introduces new risks: generic content, inconsistent messaging, dilution of brand identity, and difficulty in maintaining reliable governance across all markets.
Through real-world use cases, we’ll demonstrate how a modern DAM, combined with smart templates, empowers local teams, franchises, subsidiaries, and partners while ensuring that all content remains consistent with the brand’s identity. The goal: to shift from a mass-production approach to a controlled activation strategy that is faster, more consistent, and more effective.
Keepeek’s DAM software and Papirfly’s brand management and templated content creation solutions help companies transform their approved content into campaigns ready for deployment across all markets. Our platform enables you to:
The result: less chaos, more autonomy for local teams, and a more consistent brand across the board.
In an environment where content volumes are skyrocketing, brands no longer lack content. They often lack visibility, governance, and simple ways to leverage it effectively. Keepeek helps Content, Brand, and Marketing teams:
During the Content Creation Conference, we’ll be speaking with content, marketing, brand, and digital leaders about the challenges they face in content creation, governance, and activation. Stop by to meet us at the event or schedule a meeting with our team to learn how Keepeek and Papirfly can help you better organize, manage, and activate your content—from global strategy to local execution.