E-commerce is now a must-have for every 21st-century retailer. More accessible, faster and more experiential, e-commerce sites have revolutionized consumer habits in a world that is moving faster and faster, and in which consumers are looking for experiences while staying at home. Indeed, the behavior of Internet users has evolved, and so have their purchasing decisions: they need reassurance, to see and experience things from their computers before going to the store. They need to dream and project themselves with the product, even before touching it.
To achieve this, all means are good: highly detailed product sheets, numerous visuals, lots of role-playing, and even 3D simulation and video. E-commerce players need to offer regular, high-quality content and manage their online presence effectively in order to stand out from the crowd.
That's why proper management of digital media and resources has become indispensable. And for that, you need the right tools. DAM (Digital Asset Management) is a key ally in meeting these challenges.
Acquiring a Digital Asset Management tool can be a frightening prospect at first, because you might think that it means integrating a new tool into your processes and imposing a new way of working on your staff. But this is a misconception! The Digital Asset Management tool integrates seamlessly into your corporate ecosystem, connecting to all your tools and keeping your creative processes intact.
In effect, the DAM acts simply as a new storage system, centralizing everything you already have, so you don't have to waste time retrieving media and data from your server or Drive. A team of integrators is on hand to connect your media management tool with all your e-commerce tools: PIM, e-commerce platform, website, product database, PLM, MDM, Adobe Suite, Canva... All your creative tools and cloud-based software (rich media) are centralized and connected to the DAM, so that you have just one large reference base for all your collaborators (with, of course, rights and confidentiality management for each employee, etc.).
For example, the Naos group, with its Bioderma, Esthederm and Etat pur brands, has equipped itself with this Digital Asset Management tool to manage its product and corporate media. The DAM is connected to the group's PIM, and also offers a portal for sharing and distributing media in line with the group's charter.
The DAM for E-commerce also offers a complementary API, regularly enhanced with new functions to meet all your requirements in terms of tools used.
We know that your media needs to feed different types of channels: social networks, HTML pages, CMS platforms, emailing tools, thumbnails for mobile applications, and more. Media from your Digital Asset Management tool is delivered in all the formats you need: it automatically generates tailor-made formats, with no processing lag, for an optimal customer experience.
Now that you've got your media created, centralized and your formats generated, it's time to distribute them, whether internally for validation or use, or externally to your marketing campaigns, websites, business partners, etc. Your Digital Asset Management tool has been designed to automate your media feeding, processing and distribution tasks. You have access to several workflow modules adapted to different uses, to facilitate the use of production chains and validate media more easily. The aim is to reduce the time-to-market of your products, from conception to distribution on your site.
Another important feature is that all your formats generated for a given medium are automatically updated to maintain their conformity, across all channels. So, by entering the right data into the DAM as soon as it is integrated (user rights, duration of use, etc.), you won't have to worry about it until the chosen end-of-life date.
The DAM can also interface with your existing CDN, or rely on the market-leading Cloudflare CDN solution to guarantee large-scale, high availability of product images.
To help you do this, service providers, suppliers and partners can contribute directly to the DAM, avoiding all those superfluous email exchanges, misplaced media and sharing on too many different platforms at once. Everything is centralized within your Digital Asset Management tool, with functionalities dedicated to collaborative working for annotating, ordering, requesting retouching and so on.
The Yves Rocher group, for example, uses DAM to centralize media content for the group's brands and entities (including Daniel Jouvance, Docteur Pierre Ricaud, Petit Bateau, Stanhome and Yves Rocher). The application offers portals for each brand, managing all communication and marketing media at once, with product visuals and the rich heritage of a historic brand.
With Digital Asset Management, you can guarantee the use and distribution of compliant media with valid rights, whatever the medium, territory or duration.
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