June 9, 2026, Paris
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Discover how the French retail giant is revolutionizing its product media management with the help of artificial intelligence. From automated quality control to real-time broadcasting across all channels, take a behind-the-scenes look at an ambitious digital transformation.
An innovative project that promises :
Curious to see howAI can revolutionize your media management? Read the full article and discover Intermarché’s secrets for boosting its online sales!
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IntermarchéFrance's leading supermarket chain, has decided to step up a gear in its media management. A must-have digital transformation to stay one step ahead.
Mathieu HalbertPO Product and Media Repository at Intermarché and member of the GS1 Standardization Committee, gives us an insight into this ambitious project.
It all started with an observation: "At Intermarché, media management was lagging behind. Keepeek wasn't being used to its full potential," admits Mathieu. The quality of visuals for leaflets and e-commerce was not up to scratch, with a direct impact on sales.
With hundreds of thousands of product references and constantly evolving visuals, manual management is no longer an option."When we have 3,000 to 4,000 visuals to process per day, we can't manage it manually.. We have over 200,000 product files referenced, with 2 to 3 visuals per product. And each product changes every monthor even every year... The big problem is that we've automated a lot, but there's no one to check and validate the images before distribution."
AI has proven to be the ideal solution.“We don’t have the capacity to allocate sufficient staff. AI allows us to detect errors and automatically validate visualsand distinguish the good from the bad,” explains Mathieu. Numerous use cases have been identified beyond media: organic certifications, user manuals, and more.“We’re definitely going to increase our use of the Keepeek solution withAI.”
At Intermarché, we like to be pioneers:“We operate in ‘early adopter’ mode. We like to stay one step ahead. Those who speak up first are right. If we want to move forward, we have to take up the pilgrim’s staff.” And Keepeek has proven to be the ideal tool for unlocking the full potential of theAI.“Keepeek is far ahead of the competition in terms of features. The advantage is that we get support from top-notch teams and very responsive customer service. We’re growing together, with everyone doing their part,” says Mathieu.
But before embarking on theAI, Intermarché wants to roll out the GS1 standard. "In this well-known project, we want to incorporateAI, improve quality, and implement standards. Everyone needs to be on the same page."
GS1 is a global organization that develops and maintains standards for commercial exchanges, particularly in the retail sector. These standards cover various aspects such as product identification (barcodes and soon QR Code), product data synchronization, traceability, EDI...
For Intermarché, adopting GS1 standards is an essential prerequisite before embarking on theAI. “It’s essential for ensuring high-quality, structured data that’s shared by all stakeholders. GS1 supports us on these issues. They also work with Truffaut. Since we sell plants as well, we need to be able to standardize supplier data.”
In concrete terms, Intermarché launched a digital transformation plan 3 years ago with the deployment of the GS1 standard across all product categories:
In every instance, Intermarché relies on GS1 standards. This is a major undertaking that will enable Intermarché to lay a solid foundation for itsAI project.
Did you know that Keepeek is also a GS1 France partner? Read theour membership announcement !
The most promising use case for theAI at Intermarché: media quality control. “We want to set up a rating system using theAI, based on an aggregated confidence score,” explains Mathieu. “If it’s at 100%, it passes. Otherwise, we go through a manual validation process.” AI will help us verify the name, confirm that it’s indeed a front-of-package image, and ensure it’s the correct product... Plus a technical verification system (white background, transparency, size).”
AI will also enable automatic recognition of labels (organic, PDO/DOC, Nutriscore, etc.). “We want a regulatory compliance solution based on OCR andAI, to complement the product sheet.” This will ensure continuous compliance without any manual effort.
Another major advance is the integration of key metadata directly into the visuals. "We're talking about GTINs, labels, allergens... This information is no longer conveyed by the product sheet, but directly by the image. The aim is to have a standard label for all."
But keep in mind: for theAI to be effective, you need data in sufficient quantity and quality, as well as a certain degree of consistency. That’s a real challenge when you’re managing an XXL catalog!
For Intermarché, Keepeek is more than just a DAM. "It's the trusted source , the 'trusted source' for the media"insists Mathieu. "All the media that come out of it must be beyond reproach."
The tool is being deployed on a large scale: from the food division to Bricomarché (the third-largest player in the market), and even the Communications Department, which uses it as a secure document management system to distribute content externally. "It is a simple and effective tool for securely sharing documents with our partners.”
"On traditional products like strawberries, tomatoes or pain au chocolat, we have our generic visuals in our in-house PIM so that it goes into the Keepeek DAM. And the DAM also sends images back to our PIM. However, if users want more images, they have to connect to the image base. The PIM is the product, and the DAM is the media. The two must be linked, each with its own basic data."
To industrialize product media management, Intermarché currently relies on Salsify, a Supplier Data Platform connected to Keepeek. "Our suppliers load their visuals into Salsify, which is connected to Keepeek. By the end of the year, we'll be automatically retrieving media (PDFs, safety data sheets, instructions for use, etc.). Soon, we'll also be able to integrate videos thanks to a new standard. To collect all the data, we use a GS1-certified and therefore interoperable catalog, Salsify (formerly Alkemics), which enables all manufacturers to feed us from their own solutions (Equadis, ATGP, Agena, Syndigo, Tx2...)."
But Intermarché already has an eye on the future, with a future PIM project based onAkeneo to manage the e-commerce back office (Drive), already in place at Bricomarché. This will further streamline the exchange of product and media data.
This seamless integration will automate processes as far as possible. "We think of the DAM as a black box. Merchandising, e-commerce teams connect via other platforms to access media," Mathieu points out."We're also producers. We want users to add images using Keepeek's table functionality with a dedicated workflow."
"The goal is really to streamline the production and distribution of our data and media as much as possible." The result is impeccable quality thanks to Keepeek's "AI ." "That's the secret to drastically reducing our time-to-market and boosting productivity!"
Discover the replay of our webinar Keepeek x Akeneo "PIM + DAM: the winning duo to boost your productivity and sales".
Intermarché is known as a major player in the mass retail sector. But it's also an industrial hub, Agromousquetairescomprising 56 industrial sites in France, 15 fishing vessels and 200 sailors (France'sleading shipowner), 20 logistics sites and over 15,000 partner farmers.
Today, media for private label products are deposited on Sharepoints, networks, etc. Keepeek is also supporting the transformation of this division with the creation of a DAM dedicated to private label brands , enabling them to be collected, stored and then distributed in complete confidence.
Stores, as the primary consumers of images, will also benefit from advances in theAI.“On their mobile devices, they have access to media provided by Keepeek. We have 3,000 stores. In the future, they’ll want organic certifications in case of an inspection, information on product safety levels for storage, and so on. Today, they’re gathering this information here and there, the old-fashioned way, without any structure.”
Beyond tagging and the automatic description of resources, theAI opens up a wide range of possibilities: image cropping for marketplaces, duplicate detection, and more. These are all time-consuming tasks that teams will be able to offload so they can focus on creating value.
With high-quality, standardized media distributed in real time across all channels, Intermarché will be able to offer a fluid, personalized shopping experience. The secret to boosting online sales and building consumer loyalty!
With Keepeek and theAI, Intermarché is equipping itself to achieve its ambitions: streamlining the management of its product media, automating processes, and ensuring impeccable quality... A pioneering and ambitious project that will revolutionize the teams’ day-to-day work and enhance the customer experience. The result: increased productivity and a shorter time-to-market. Next step: finalize the rollout of the GS1 media standard and complete theAI project to automate quality control! One thing is clear: with Keepeek’sAI , Intermarché has everything it needs to succeed in its challenge of managing media on a large scale. A revolution that’s just beginning and promises some wonderful surprises.
Mathieu Halbert is PO Product and Media Repository at Intermarché and a member of the GS1 Standardization Committee. Passionate about new technologies and innovation, he is one of the links in the chain's digital transformation. He works hand in hand with major players such as Keepeek to revolutionize product media management.
His credo: @The Right Data @The Right Moment @The Right Place.
Want to find out more about product media management with Keepeek? Read Auchan's testimonial!
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