Keepeek joins GS1 France: pooling experience for better media management in retail

Keepeek joins GS1 France: pooling experience for better media management in retail

French leader in Digital Asset Management (DAM), Keepeek is proud to announce its membership of GS1 France. This strategic decision is part of our drive to optimize media management for retail players.

GS1 France is the company representing the international GS1 organization in France. A neutral, non-profit organization, it was created by companies to facilitate and automate exchanges between partners, thanks to a unique identification system. With over 58,000 member companies in France, from very small businesses to major corporations, GS1 France offers a genuine space for collaboration and inclusion, enabling common rules to be defined and adopted for the benefit of all.

By joining GS1 France, Keepeek will be able to exchange ideas with a whole ecosystem of retail players and contribute to meeting the sector's challenges. Among the major challenges facing retailers: efficient management of product media,process automation, time-to-market reduction andimproved customer experience. Issues on which Keepeek has already worked with numerous references, including Auchan, Intermarché, Système U and La Redoute.

But how does Keepeek intend to revolutionize media management in retail? By relying on Artificial Intelligence! Thanks to our cutting-edge algorithms and GS1 standardization, our DAM platform will be able to automatically detect anomalies in product media: data inconsistencies, format errors, quality problems... A real time and efficiency saver for teams!

Our ambition is clear: to make Keepeek the central media management platform, connected to all retail ecosystem tools (PIM, PLM, MDM, e-commerce...). By automating a maximum number of tasks, we enable our customers to streamline their production chain and significantly reduce their time-to-market.

At Keepeek, we're convinced that collaboration is the key to innovating and meeting the challenges of retail. That's why we're delighted to be joining the GS1 France community, and contributing in our own way to the definition of common standards for ever more effective media management.

 

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