In the replay of this conference (available at the bottom of the article), discover how the collaboration between Keepeek and Club Med has streamlined the management of the brand's visual content on a global scale. This project has made it possible to centralize all media for the all-inclusive luxury tourism giant, improve team efficiency, and strengthen the company's visual consistency, while ensuring perfect brand compliance in every country.
Visual content management is essential for any international company, and especially for Club Med. As Paloma Aldez Dos Santos, Project Manager for Digital Content Tools at the company, points out, media play a fundamental role in brand communication: "Photos and videos are key elements in conveying the Club Med experience. They embody our premium brand promise, and managing them effectively is crucial to maintaining visual consistency on a global scale. "
Before implementing the Keepeek solution, Club Med faced several challenges, including the dispersion of content across different tools and storage media. This situation complicated the search and use of visuals. The company had several media management systems, such as cloud storage services and SharePoint, but this created fragmentation and inefficiency in the use of digital content.
The lack of a single repository for storing images was problematic, especially for an international brand. It was difficult to ensure that all visuals used complied with the brand guidelines. Paloma explains: "Without a centralized platform, there was a real risk of content dispersion, which could impact the consistency of our visual identity around the world. "
Faced with these challenges, Club Med decided to collaborate with Keepeek, the French leader in DAM, to centralize all its visual content and thus improve brand management. According to Paloma: "We were looking for a single, robust platform that would centralize all our visuals and enable us to ensure perfect brand compliance. Keepeek perfectly met our expectations in terms of performance, integration with our digital ecosystem, and scalability. "
Keepeek allows Club Med to store and organize all its multimedia content in one place for easy use and distribution. Our tool offers an intuitive interface that allows all teams to search for and use content efficiently. Thanks to detailed categorization and indexing of images, searching has become fast and reliable, enabling us to meet the needs of different users around the world.
The implementation of Keepeek has enabled the creation of a brand portal that serves as a single source of trust for Club Med's media. Paloma explains this development in detail: "Before Keepeek, visual management was decentralized. Today, everything is centralized in a single portal. This allows us to ensure that all visuals used comply with the brand's visual identity and to respond quickly to the needs of each team. "
This portal is much more than just a media storage system. It allows visuals to be customized directly from the platform, giving teams a high degree of autonomy. For example, teams can resize, crop, or adjust images on the fly, without leaving the DAM. This saves a considerable amount of time and enhances the teams' operational efficiency.
In addition, the Keepeek platform allows for detailed management of media access rights and permissions, ensuring that the right users have access to the right visuals. This means that the use of each image is tracked precisely to ensure that it is used in accordance with brand standards.
Maintaining brand consistency in every country where Club Med operates is a major challenge. Before Keepeek was integrated, the dispersion of visuals made it difficult to manage rights and ensure consistency. Today, thanks to Keepeek, all images undergo a rigorous validation process before being posted online.
Paloma emphasizes: "Thanks to the centralized management of our visuals, we can now track their use across all our markets. Each image is validated by our studio team, which allows us to guarantee that the visuals are 100% compliant with our brand guidelines." This validation system not only maintains visual consistency but also ensures that images complywith local laws regarding copyright and media use.
As mentioned earlier, managing access rights to branded content is made easier, which is particularly important in an international environment with teams spread across multiple countries. Thanks to our user and permission management features, each team can access the visuals they need without the risk of using images that are not brand-compliant or appropriate for the circumstances.
To learn more about content management for international brands, check out this article: Why should international companies centralize their brand content?
Since implementing Keepeek, Club Med has seen significant productivity gains. One of the main advantages of the solution is thereduction in the time needed to manage visuals. Paloma explains: "Before integrating Keepeek, it sometimes took up to 48 hours to upload a visual. Now, this process takes only 15 minutes, which allows us to respond much more quickly to the needs of our teams. "
Centralizing brand content has also made it possible to better organize workflows and avoid human error. With more than 150,000 media files stored and a perfectly organized platform, teams can find and use images much more quickly. This time saving translates into increased productivity and greater efficiency in brand management.
In addition, Keepeek DAM has helped to strengthen the brand's visual consistency. All images are checked and approved before being made available to teams. This ensures that every visual meets the brand's quality and identity standards.
One of Keepeek's strengths is its ability to integrate easily with other tools in Club Med's digital ecosystem. For example, our visual content management system is fully integrated with the company's PIM (Product Information Management) system, as Paloma explains: "Integrating Keepeek with our PIM and other tools in our digital ecosystem was a crucial step. It allows us to have more efficient workflows with data updated in real time. "
In addition, the Keepeek DAM is scalable, allowing Club Med to adapt to market changes and user needs. For example, features such as the integration of "content pickers" into CMS tools have made it even easier for teams to use visuals.
The rollout of the Keepeek DAM at Club Med was a project that was built gradually, step by step, based on user needs and feedback. The project began in 2018 with the implementation of an initial version of the platform. This first phase made it possible to centralize digital content and create a media storage tree structure.
In 2022-2023, Club Med took another step forward by introducing a front office, an interface dedicated to DAM users, to facilitate the experience: "We introduced a front office to differentiate between uses. This has provided our teams with a simple and effective interface for accessing visuals according to their needs, whether for management or consultation purposes. "
This development phase also saw the reorganization of image indexing to improve search accuracy and result reliability. Each step was accompanied by regular user feedback to tailor features to the actual needs of teams.
The success of this digital transformation project is largely due to the personalized support that the Keepeek teams provided to Club Med throughout the process. Keepeek played a key role, not only on a technical level, but also in supporting the change process. Paloma emphasizes that "Keepeek's support was fundamental. We worked hand in hand with their team to develop tailor-made solutions adapted to our needs and those of our users."
In addition, change management was essential to ensuring that all teams adopted the DAM. Brainstorming workshops were organized with key users to gather their feedback and adjust features according to their needs. Teams also received training on the new tool, and videos with tips and tricks were created to facilitate the integration of the DAM into daily processes.
Club Med does not intend to stop there. The company continues to innovate in the management of its visual content by implementing new features to further improve the user experience. Among the upcoming projects, Paloma mentions the optimization of image search through more advanced filters and the ability to find similar visuals with a single click.
"Optimizing the search bar and integrating natural search into our DAM are priorities. We want our users to be able to find images based on more intuitive criteria, such as 'searching for an image of a beach with women,' for example. This will further improve the efficiency of our system ," she says .
To discover how to optimize your brand image management with a DAM, read the following article: Orange optimizes its brand image management with Keepeek DAM.
EDF presents the redesign of its Media Center and explains how Keepeek helps it to better centralize, organize, and share its brand content. An approach focused on usage to improve media management and collaboration on a large scale.
The collaboration between Keepeek and Club Med has enabled the centralization of visual content management, thereby improving team efficiency, brand consistency, and global compliance. This model has become a strategic asset for the company.
