Brand consistency is now a key issue for all companies using multiple distribution channels. Consumers expect a seamless and consistent experience, whether they are viewing a product listing on an e-commerce site, a marketplace, or a search engine. The replay of the webinar "PIM + DAM: AI at the service of brand consistency" explores how combining product media management with Akeneo PIM, Keepeek DAM, and artificial intelligence improves digital brand management while reducing errors and accelerating time to market.

Current challenges in product media management

The proliferation of sales channels leads to a dilution ofbrand image. Visuals are often rejected by marketplaces for failing to comply with the required formats. Product media management then becomes complex and time-consuming.

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Several observations characterize the sector:

• inconsistent or non-compliant visuals;
• incomplete or inaccurate product information leading to costly returns;
• a loss of SEO traffic to AI engines and marketplaces;
• an increased workload for marketing and retail teams, who must produce content faster and for more channels;
• difficulty managing local and international nuances.

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The result: 71% of consumers expect a consistent omnichannel experience, but only 41% of brands deliver it. The challenge is clear: adopt the best PIM and DAM software for product content and strengthen digital brand management with the right tools.

The role of PIM and DAM in brand consistency

Two solutions are essential to address these challenges:

• PIM (Product Information Management) centralizes and enriches product data.
• DAM (Digital Asset Management) manages media assets by ensuring the reliability of visuals and guaranteeing their compliance.

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These tools become even more powerful when they are interconnected. That's why Keepeek and Akeneo have developed a connector that enables synchronization of multi-channel media assets. This seamless integration eliminates manual data entry, reduces errors, and speeds up time-to-market.

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To learn more about the complementary nature of PIM and DAM, check out our article: PIM + DAM, the winning combination to boost your productivity and sales.

A four-step workflow to ensure compliance

Our webinar presents a simple and effective workflow based on four key steps: detect, correct, synchronize, and distribute.

Detect anomalies

AI enables the automation of quality control:

• detection of blurred or pixelated images;
• product alignment verification;
• checking the presence of the logo and compliance with graphic guidelines;
• standardization according to GS1 standards.

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This automation significantly reduces the time spent on manual checks and ensures brand compliance with the DAM.

Automatically correct

Once anomalies are detected, AI suggests automatic corrections: cropping, sharpness enhancement, image upscaling, or cutouts. These adjustments ensure consistent, broadcast-ready media.

Synchronize data and media

PIM/DAM integration streamlines content indexing and synchronization. Product information and visuals are linked without risk of loss or misalignment. Teams can thus maintain a reliable and consistent catalog across all channels.

Broadcast on all channels

The PIM automatically prepares media for each platform: cropped images for Amazon, vertical formats for Instagram, enriched data sheets for e-commerce, and adapted materials for the press. Distribution is done with a single click, ensuring thatbrand identity remains consistent.

The strategic contribution of AI to digital brand management

Artificial intelligence is not limited to automating repetitive tasks. It brings real added value to content management for retailers and manufacturers:

• Enrichment of product sheets: automatic suggestions for missing information (characteristics, agreements, recommendations).
• Data extraction from visuals: legal notices, allergens, names—everything is recognized and integrated automatically.
• Multilingual translation and contextualization: descriptions are adapted to specific markets (technical precision in Germany, elegance of ritual in Japan, user-friendliness in the United States).

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Finally, AI helps brands anticipate Generative Engine Optimization (GEO). Faced with AI search engines, companies must provide enriched and contextualized product data to prevent the generated responses from distorting their image.

Tangible benefits for brands

The combination of Akeneo PIM, Keepeek DAM, and AI delivers several measurable benefits:

• reduction in the number of product returns thanks to reliable information;
• Accelerate time-to-market with faster workflows and fewer errors.
• strengthening brand consistency across all channels;
• better compliance of visuals with the expectations of marketplaces and distributors;
• optimization of discoverability on AI engines and marketplaces.

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These benefits make Akeneo and Keepeek the best PIM and DAM software for content produced in a multichannel environment.

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To learn more about how this duo can help your online business, check out the article: PIM + DAM, the winning combination for optimizing your e-commerce content management.

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Watch the webinar replay:

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The replay of the webinar "PIM + DAM: AI at the service of brand consistency" demonstrates that the combination of product media management, Akeneo PIM, and Keepeek DAM, enhanced by AI, provides a concrete response to the current challenges of multi-channel brand consistency.

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Companies can thus:

• strengthen the digital management of their brand;
• ensure the compliance of visuals and associated information;
• accelerate their time-to-market;
• and remain competitive in the era of AI search engines.

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Brand consistency is no longer built solely on high-quality visuals: it relies on reliable, automated workflows tailored to each channel.