How can you digitize your media workflow to accelerate time-to-market?
From creation to online distribution, storage and management, learn how to automate your entire media workflow with Keepeek, Grand Shooting and TwicPics .
PRODUCTION: From photo studio to DAM Operational excellence for content production
Shooting rates are high, and so are expectations in terms of style and image quality. However, the last product references to arrive in stock, and therefore to be photographed, are known at the last moment.
To guarantee quality and speed of execution, Grand Shooting is perfectly integrated with the rewinder's information system: product references, expected views, activity monitoring, etc. all data is analyzed in real time to alert the operator to any omissions, delays or deviations from internal workflows.
STOCKER: From DAM to CMS Media assets are enhanced for the entire ecosystem
For the majority of e-commerce companies, products sold online first arrive in batches of images, generally created in the studio (packshot, ambience, variations, etc.). These images need to be linked to product data and adapted in different formats to suit all distribution channels (mobile applications, e-Commerce sites, social networks, etc.), and sometimes even retouched by dedicated in-house or external teams. As the media is at the heart of the customer experience, it's important to provide a large number of quality images, while saving as much processing time as possible, so that products can be put online as quickly as possible.
The main objective of using Keepeek is to industrialize product media management, simplify and automate production processes, and distribute product data and media.
DELIVER: From DAM to end-buyer Optimized quality and purchasing experience for all users
By analyzing who the user is, understanding their browsing context - device, browser, screen quality, connection quality - and how the page has been constructed in terms of artistic direction, the solution resizes and adapts media in real time to their needs.
Thanks to TwicPics customization, we can guarantee optimal visual quality and display speed for all users. A prerequisite for e-commerce banners and websites.
diagram by Twicpics
3 technical solutions to address organizational issues and achieve business objectives
The media value chain is optimized from end to end, from creative workflows to web distribution.
In a traditional organization, media are controlled and contributed manually. What's more, the quality of visuals is restricted to limit their weight, which penalizes page loading times and thus the user experience.
The Grand Shooting and Keepeek solutions digitize and automate the process, accelerating time-to-market while reducing production costs by 40%. Thanks to TwicPics, there are no more limits on contributions from Grand Shooting: image weight is reduced by a factor of at least 2, while guaranteeing optimum asset quality on all screens, including Retina.
The three solutions - Grand Shooting + Keepeek + TwicPics - enable products to be photographed, images to be retouched, content to be organized and enriched, assets to be delivered to the site, and sales to be launched in less than 24 hours.
In conclusion, this media management process, both customized and automatic, improves the user experience in terms of content and its processing, as well as the visual quality of assets. Teams are relieved of the task of creating, managing and distributing images on the site, and save precious time on the most time-consuming tasks.
GRAND SHOOTING
OBJECTIVES & CHALLENGES
OBJECTIVES :
The first Saas-based image analysis and transformation platform for e-tailers looking to improve the UX of their catalogs
Automate monitoring of large-scale image, video and 3D production
Enable retailers' in-house teams to collaborate with their service providers (agencies, retouching photographers, etc.) by giving them access to their own workspaces.
Controlling quality to ensure that content is effective on every sales channel
CHALLENGES :
Business: Making the production of e-commerce visuals smoother for brands and their service providers
Productivity : Industrial retouchingand automated image control and management tasks
Quality : Better control of quality and conformity levels across an entire production run
Business : Increase sales and cut costs
BENEFITS :
Ergonomic platform
Easy to use
Validation workflow, collaborative space
Automated content production
Internal cost reduction
Scalable platform (R&D)
Real-time production monitoring
Visible productivity gains
Service providers (retouching, clipping)
Dedicated project team
GAINS :
40% reduction in production costs
20% productivity gain in post-production thanks to automatic processing, naming & resizing functions
Time savings of 25% per week for the Product sheet manager profile (significant reduction in polluting tasks, reporting tool, multiple data entry, search...).
Key figures :
80+ customers
600+ daily users on the platform
50% sales growth by 2022
15 million assets produced on the platform by 2022
TwicPics
OBJECTIVES & CHALLENGES
Optimize media delivery for better business results:
A "customer-side" approach that places the user experience at the heart of the brand's strategy: the importance of personalizing content according to the user.
Non-intrusive solution in the technical stack that can be placed at the DAM output
Reduce the complexity of uploading images and videos for the IS team
Accelerate display speed without visual deterioration
Reduce media bandwidth to reduce environmental footprint
"We are working at scale with TwicPics and they are doing a great scale!" - Anne Guichard, General Manager, L'Oréal
BENEFITS :
A zero-maintenance solution for teams :
From the back-end to the front-end, media issues are deported
No need to plan image variants in advance: no need for marketing or technical teams to intervene in this area, so they can concentrate on other, higher value-added missions.
Innovations are taken into account as soon as a new device or format becomes available, and updates are carried out without downtime and without the slightest intervention from employees.
Solution scalability: real-time resizing for future redesign projects (on average every 2-3 years in the e-commerce sector).
"TwicPics has allowed us to decentralize the management of our images through an agile and efficient solution." - Mathieu Cochelin, CDO, Groupe La Provence
GAINS :
High-performance, visually perfect and eco-responsible sites
The weight of images is reduced by a factor of at least 2, while delivering higher quality on Retina displays.
Lighter pages - homepage, PLP and PDP
Improved Google Core Web Vitals scores: CLS and LCP reduced
Better search engine optimization (SEO), as Google values sites that pass the Core Web Vitals test
A more eco-responsible site: by adapting images and videos to the needs of Internet users in terms of format and size, the solution reduces media bandwidth.
Each user consumes less CO2 during the purchasing process, and the website's overall environmental footprint is reduced.
"Thanks to TwicPics, we were finally able to stop compromising between quality and performance." - François Raballand, CTO, Dayuse
Key figures :
10 billion assets delivered every month
300+ customers
100% sales growth by 2022
More than 2,400 TCO2e saved by 2022
Keepeek
OBJECTIVES & CHALLENGES
Strategic issues in a product media project :
Economic: Controlling content production costs
Strategic: Guarantee the coherence and liveliness of the brand, and respond to possible future developments.
Businesses: Improve collaborative working, facilitate access to content. Save time
DAM OBJECTIVES :
Offer a single platform for storing, sharing and optimizing the distribution of all types of content (photos, videos, audio, 3D, PDFs, contracts, etc.).
Bring several platforms together to integrate into the corporate ecosystem
Faster publication of content on websites and distribution channels
DAM BENEFITS :
An ergonomic, customizable user-friendly platform...
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