The construction and public works market is highly competitive. With so many companies offering similar products, it's essential to stand out from the crowd. In addition to the usual, well-known arguments of the sector, such as the quality of the materials used, the quantity or scale of projects already completed, today it's with the brand that you have to speak. A single goal: to inspire, attract and convey strong , differentiating values. 

But how do you showcase this? 

It's vital to focus on visual communication: to enhance the value of our products through the media, to make them attractive. Future customers need to be able to imagine themselves and understand the brand. You have to create a world, and associate aspirations and values with it, to create the desire to embark on this project with you, with the impression that you're doing much more than just building a house. 

To achieve this, it's essential to equip yourself with the right tools. That's where Brand Management comes in, and with it, the famous Digital Asset Management tool.  

The fast-growing construction sector requires brands to juggle differentiation, efficiency & quality, as well as visual and inspiring communication. They also need to reach the right targets, disseminate content quickly on the right communication levers, while quickly understanding what works well, and what is less effective. 

Building strong visual communication 

A Digital Asset Management solution, like Keepeek, enables you to build your brand portal, according to your charter, and ensure the harmonization of all your content. We're talking here, for example, about up-to-date logos, presentation templates, creative cloud documents, official fonts, validated photos, edited videos ready for broadcast, etc. 

This brand portal is the guardian of your brand. It will be a tool for monitoring the proper use of your brand by all parties in your company. It is the reference platform for updating your content. 

It's also possible, via this portal, to provide Brand Guidelines, graphic charters and manuals of best practice for using your brand. Through dynamic web pages, you can create your world and teach others how to use it, so that everyone is able to talk about and broadcast your brand in the right way. 

Effective distribution

Your portal will be at the heart of your Brand Management strategy. It will connect your network of creatives, such as external service providers, the press, graphic designers, project managers, community managers, internal communications, etc., with your best brand content and best practices. 

Charters and content are dynamically updated on the portal. This ensures that your entire network of communicators has access to valid, usable content in real time. Your portal is also a privileged place to disseminate your news and your finest creations, and to position them as a source of inspiration and value. 

What's more, your Keepeek Brand Management tool makes it easy for you to use all your media within your own IT system. You synchronize your data and media across your entire ecosystem, so you always have up-to-date information, no matter which tool or application you're using. You save precious time by avoiding duplication between your e-commerce site, social networks and other distribution tools. 

Learn from your actions 

Last but not least, your Digital Asset Management tool is equipped with a tracking tool, enabling you to gather information on the consumption of your various contents. Thanks to the data and statistics provided by Keepeek to understand the different levels of frequentation, feeding and usage of your DAM, you'll be able to understand which content is the most popular, and therefore probably the most likely to appeal to the majority of your audience. You can then adapt your content in real time, remove superfluous storage and "educate" your creative teams.

Numerous other tools, such as filters, polls, likes and dislikes, etc., will enable you to understand trends and adapt your content in order to build a solid brand image, with values that reflect you and your employees, and thus unite all your employees around your projects, who will also wear the brand with pride. 

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