The E-Marketing trade show took place on March 28, 29 and 30, 2023 at the Porte de Versailles in Paris with digital marketing at the heart of the event. All players in the ecosystem gathered to meet, exchange and discover new partners.
So it was only natural that Keepeek should set up shop here for 3 days, with a packed program:
- A workshop: led by Thomas Larzilliere, CEO of Keepeek, and Marianne Cossin, Communications Manager at SNSM, you were able to discover how our Digital Asset Management solution helps an association like Les Sauveteurs en Mer to showcase its volunteers and run fundraising campaigns. You were also able to learn why a DAM solution is essential for managing digital assets, and how to implement a relevant strategy easily and efficiently.
- Exciting conferences, including many topics on Artificial Intelligence and the different ways of integrating it into our content strategy, and on the BISOU strategy:
> Need: identify the consumer's need;
>Immediacyof decision-making: will consumers be able to wait before making up their minds?
> The Similar: Does the customer already own this product or item?
>Origin: where does the product come from?
>Utility: does the product add value?
- These meetings gave us the opportunity to meet the creators of the solutions on which Keepeek also relies daily in its strategy, to see our partners again, thanks to whom we can offer solutions that are ever more perennial and adapted to today's needs, and to meet many visitors, with very different issues and needs, who enriched the discussions of our experts on the stand.
