With the acquisition of Keepeek, Papirfly becomes the most advanced, innovative and comprehensive Brand Management platform available.
Paris, May 16, 2023 | Papirfly today announces the acquisition of Keepeek, the French leader in Digital Asset Management (DAM). The DAM market is expected to grow by 10% worldwide, reaching 1.3 billion euros by 2026. This acquisition is part of Papirfly's ongoing efforts to extend and strengthen its position as an innovative player in brand management solutions in Europe. Papirfly is thus continuing its growth and reinforcing its position as market leader in Brand Management in Europe.
Born in Norway 20 years ago, Papirfly is now present in 8 European countries, helping 600 companies and a million users to meet the challenges of everyday brand management. The Papirfly group, majority-owned by European investor Verdane, helps customers such as BMW, Unilever, Vodafone and IBM deliver a consistent brand image across all their sites. With Papirfly, companies manage a consistent brand experience on a global scale, across all channels, efficiently and with maximum impact.
Thanks to Keepeek's skills and knowledge in the DAM field since 2008, particularly in French-speaking Europe, Papirfly will be able to offer its users an even stronger offering, enabling them to create, manage and deploy their digital assets efficiently in all regions of the world.
"We are delighted to welcome Keepeek to the Papirfly family," says Erik Langaker, President of the Papirfly Group. says Erik Langaker, President of the Papirfly Group.. "The acquisition of Keepeek is a crucial step in our strategy to strengthen and extend our position as the leading provider of Brand Management software in Europe. This decision should strengthen our competitive edge, particularly in France and French-speaking Europe, and enable us to consolidate our position as industry leader.
Karl Fredrik Lund, CEO of Papirfly, adds. " Together with the Keepeek teams, we will considerably strengthen our global offering in France, integrating all our functionalities into their DAM solution to bring added value and return on investment to their impressive list of French and international customers. "
" We are delighted to support Papirfly's acquisition of Keepeek, the French leader in Digital Asset Management (DAM)", says Joakim Kjemperud, Director of European investor Verdane. " This is our second acquisition with Papirfly since Verdane's investment in early 2022, and with our support Papirfly will consolidate its market-leading position with further acquisitions in key geographical areas across Europe. Combined with the company's impressive organic growth, this ambitious strategy will enable Papirfly to become Europe's leading Brand Management platform."
Keepeek's customer base includes brands such as Yves Rocher, Airbus, Stellantis and EDF. Papirfly's Brand Management platform will be made available to Keepeek customers, enabling them to streamline their processes for creating, managing and distributing their brand assets even more efficiently.
"We're delighted to be joining forces with Papirfly, " explains Thomas Larzilliere, CEO and founder of Keepeek. "Papirfly's reputation for innovation and excellence in Brand Management is well recognized, and we believe our DAM expertise will be a valuable addition to their platform. Together we'll be able to offer our customers an even richer offering to help them achieve their goals more effectively."
About Keepeek
French leader in Digital Asset Management (DAM), Keepeek offers marketing and communication teams a collaborative platform for organizing, managing and distributing their multimedia content. The Keepeek platform manages the entire content chain, from conception to automated distribution. For 15 years, Keepeek has been dedicated to reducing content management costs and securing media.
With Keepeek, brands take back the power over their marketing content, thanks to a tool that is entirely customized to their needs, around 4 major themes:
- Marketing and communications content: centralizing and distributing quality media to external teams and agencies worldwide
- The brand platform: harmonizing brand use among the creative community
- Product content: accelerate time-to-market and feed different channels (PIM, e-commerce site, mobile application...).
- Corporate heritage: perpetuating and enhancing corporate audiovisual assets
About Papirfly
Enabling brands to do more with less for over 20 years, Papirfly provides innovative Brand Management tools to help companies create 100% consistency at every touchpoint - while gaining total control over brand identity. All on a single online platform.
Train teams on brand guidelines from a single point of truth. Centralize approved marketing documents in one place. Enable everyone to produce documents in minutes, in any language, thanks to design templates aligned with brand guidelines. Plan campaigns and collaborate easily, thanks to an overview of all activities. Analyze activities with reports to demonstrate operational success and support decisions for better branding.
In 2021, Papirfly and BrandMaster merged to create the Papirfly Group, and Meriworks joined the family shortly afterwards. In 2022, Verdane - the European growth capital investment specialist - acquired a majority stake in the group to create a global leader in marketing technology (MarTech).
Press contact:
Natacha Heurtault for Keepeek
06 12 23 58 60
