This morning, we were honored to welcome Cedric Leroux, Media PO at La Redoute, to talk about the company's automated media flow, set up to support their E-commerce challenges.
He was joined for this presentation by Guillaume Renaud, Keepeek Sales Manager, and Thibault Mollat du Jourdin, CEO of Grand Shooting.
The exchanges were numerous and the participants cheerful. In short, we're delighted to have organized this event together.
EDF presents the redesign of its Media Center and explains how Keepeek helps it to better centralize, organize, and share its brand content. An approach focused on usage to improve media management and collaboration on a large scale.
The collaboration between Keepeek and Club Med has enabled the centralization of visual content management, thereby improving team efficiency, brand consistency, and global compliance. This model has become a strategic asset for the company.
