At this conference held at OnDAM 2024, Optic 2000 presented its PIM and DAM integration project. An alliance that facilitates the management of digital content and meets the challenges of modern retailing.
Optic 2000 is upgrading its digital content management to meet the growing challenges of the evolving retail sector. With two new eyewear collections launched every month and hundreds of associated media, centralizing digital resources has become essential. At our OnDAM 2024 conference, Audioptic, Keepeek and Akeneo presented the benefits of working together to meet this challenge.
With Akeneo, Optic 2000 can manage a homogeneous product catalog. This robust tool centralizes all product information within a single platform. Reliable over the long term, Akeneo guarantees the consistency of product data and facilitates its distribution across all distribution channels.
Keepeek meets Optic 2000's specific needs by centralizing media scattered across various folders, servers and computers. Thanks to its advanced functionalities, the DAM enables :
What's more, integration with the existing ecosystem was simplified by using the same hosting provider as Audioptic.
Digital transformation doesn't stop with the implementation of DAM software. 8 months after deploying the solution, Optic 2000 continues to support its teams as they gradually adopt the tool. Group workshops and one-to-one interviews continue to be organized to meet the specific needs of each user, and to overcome any apprehensions linked to changing habits.
Optic 2000 is currently working onPIM/DAM integration with the Akepeek connector, co-developed by Keepeek and Akeneo. This synchronization guarantees automatic updating of product and media data. In parallel, an overhaul of the intranet is planned to reinforce workflow automation and optimize digital content management.
Discover Akepeek, the connector that links Akeneo product data sheets to Keepeek DAM media!
To discover other innovative retail initiatives, check out the replay of our OnDAM 2022 conference with Grand Shooting and Galeries Lafayette.
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