What's the point of a DAM?
Digital Asset Management, or DAM, is a software application for managing all a company's marketing and communications content. It provides a single repository for all the visual creations and content a company owns: photos, videos, audio, print...
Keepeek offers marketing and communications teams a collaborative platform for organizing, managing and distributing their multimedia content. The DAM's role is to help marketing and communications departments store and manage their multimedia content.
The tool manages the entire content chain, from conception to automated distribution, including classification, organization, collaborative creation and validation.
With a Digital Asset Management tool like Keepeek, you can regain control over all your company's marketing content, thanks to a tool entirely customized to your needs, based on 4 main themes.
The brand platform: harmonize brand use with the creative community
- Ensure that your marketing and communications content complies with your Brand Guidelines, graphic charters and best practices for brand use, and make them available to your teams, creative networks and partners.
- Rights management gives you access to legal information relating to your content: authors' rights, image rights, copyright, temporal or geographical constraints on use.
- Update your charters and content dynamically on your portal. New recommendations and best practices are immediately accessible to the creative community.
Marketing content: distribute quality media to external teams and agencies worldwide
- Centralize and manage all marketing content, from the creative phase through to distribution: simplified sharing, annotations and comments, version management, workflows, etc. Secure, confidential collaborative spaces keep track of all projects and creations.
- Photographer and director rights, model and music rights, image rights: Keepeek manages all levels of rights, enabling you to link your contracts and authorizations to the media.
- Multilingual, Keepeek manages media data in several languages and integrates with the best automatic translation solutions.
Product content: industrialize the collection and distribution of product media for e-commerce
- Connect Keepeek to all the other tools in your retail ecosystem : PIM, PLM, MDM, e-commerce platforms, product databases, websites...
- Automate a maximum number of media feeding, processing and distribution tasks. Keepeek offers several workflow modules adapted to different uses, to streamline the media production and validation chain and reduce product time-to-market.
- Automatically generate all the formats you need for each of your visuals. Guarantee an optimal customer experience, without processing delays, while saving time.
Corporate heritage: preserve and enhance your company's audiovisual assets
- Make it easy to index, search and share your company's photo assets, and preserve your brand's entire history.
- Provide your staff with a simple, intuitive tool to help them find the images they're looking for, on their own.
- Thanks to the tool's various sharing options, you can share media selections in a matter of seconds, in a variety of formats(media mosaics on a web page, playlists, slideshows, etc.).
These 4 key uses enable companies to manage all aspects of their digital strategy using a single tool for all internal and external collaborators. This guarantees greater security and lower costs, while ensuring that productivity is better exploited. Keepeek's vocation is to reduce management costs, secure media and enable companies to collaborate more easily.
