How do you guarantee the quality of product visuals in e-commerce? At the latest Tech for Retail trade show, Thomas Larzillière, CEO of Keepeek, and Mathieu Halbert, PO Référentiel Produits et Médias at Intermarché, shared their strategy for automating media quality control using AI and DAM.

A common strategy for high-quality visual products

At Tech for Retail 2024, Intermarché shared the challenges they face in managing their product visuals. With 260,000 product sheets and over 4,000 media received daily, ensuring optimal quality is essential for their e-commerce site.

Blurred visuals, non-compliant formats, uncropped or pixelated photos: these recurring problems waste team time and have a direct impact on sales. Consumers, attracted first and foremost by a product's image, will pass by if the visual does not illustrate the item correctly. The challenge is clear: make the product image validation chain more reliable to increase efficiency and sales.

AI for media management

Keepeek and Intermarché therefore worked together to develop an innovative API capable of automatically detecting common errors:

• Product visuals blurred or pixelated;
• Product visuals not cropped or with shadows ;
• Product images in the wrong format;
• Product visuals do not show the correct side;
• Wrongly named product visuals ;
• And many other problems.

Based on GS1 standards, this solution enables media quality to be checked at the moment of import into the DAM. As a result, problems are identified automatically and more quickly, consistency is improved and teams regain confidence in their tools.

Discover the replay of the conference

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The benefits of well-thought-out automation

Automating media quality control has several advantages for retailers:

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• Time savings: early detection of problems (at the beginning of the chain rather than at the end);
• Increase sales: attractive visuals boost conversions;
• Process optimization: teams focus on higher value-added tasks.

Read the interview with Mathieu Halbert and discover Intermarché's secrets for boost online sales !

Towards better management of visual content

To find out more about Keepeek's integration of GS1 standards and their impact on media management, see our press release.

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The strategy presented by Keepeek and Intermarché proves that effective management of product visuals relies on powerful tools and innovative methods. The future of DAM for e-commerce lies in AI and intelligent automation.

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