How to get asset creators to centralize their content in your DAM

Published:
October 16, 2020
This is some text inside of a div block.
This is some text inside of a div block.
DAM_Keepeek_linkedIn_icone_1
from a historic top-down model to a collaborative model

Following the decentralization of content production: what strategy should you adopt to get content creators to upload their assets into your Digital Asset Management solution?

Increasingly decentralized production of corporate assets

Originally, the production of multimedia content for companies was mainly the responsibility of communication departments. They organized photo and video shootings and commissioned their agencies to produce web, print and advertising content. The agencies or the communication department itself then integrated the content into the DAM for distribution. This historical top-down model is tending to disappear. For many companies, a new collaborative organization is being set up with new types of content:

Employee content

Teams in the field take photos and videos directly with their phones. This is the case, for example, in the construction sector, where engineers and workers document their work on construction sites. It also happens during events, where employees take pictures and share them directly on social networks. 

Discover Keepeek today!

Test the application for free or get a demo!

FREE TRIALrequest a demo
DAM_Keepeek_articles métiers_illustration_1
DAM_Keepeek_Cordage_Picto_2

Other articles in the same category

DAM_Keepeek_Cordage_Picto_2
PIM + DAM: The winning duo to optimise your e-commerce content management

In this article, we're going to explore the challenges of product content management and see in concrete terms how the PIM/DAM synergy responds to them, based on companies real-life examples.

This is some text inside of a div block.
This is some text inside of a div block.
Read more
The OECD entrusts Keepeek with the distribution of more than 55000 publications

This is some text inside of a div block.
This is some text inside of a div block.
Read more
Keepeek strengthens its place in the French Tech ranking

This is some text inside of a div block.
This is some text inside of a div block.
Read more